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Monday, December 16, 2013
Invitation to connect on LinkedIn
Monday, September 9, 2013
Allow the Business account holders to keep and pay 50% of their money coming to the PayPal account.
I would like to talk to the RBI authorities and
convince them the following points.
1. Allow the Business account holders to keep and pay 50% of
their money coming to the PayPal account. Because many of us are hiring and paying
our international employees through PayPal which is not possible now and we are
in the verge of closing down.
2, 50% RBI can automatically withdraw and give local currency
to the account holders.
This has a positive effect.
First of all we will be able to run international business
something will generate more international revenue and employment and recruit
more employees which will indirectly benefit the Govt. getting more dollars.
So keeping 50% of dollars and allowing us to pay to anyone through
PayPal is naturally will help Business growth and more revenue from Dollar
account will help the govt. Since recession and current account deficit is high
the Govt. can come out with this solution to encourage everyone to earn more
dollars.
Wednesday, September 4, 2013
Wi-Fi on DTH
Wi-Fi on DTH
Wi-Fi on DTH will increase Business and subscription. If Wi-Fi
on DTH is provided by the TV-DTH service providers they can give quality single
window service and affordable –connection to the consumers.
Investment for this area will be minimal as the Box and the
Antenna already installed in every houses.
V Bright Saigal – Brand Consultant
& Creative Copywriter (C&MA –Brand Consulting)
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Cloud Telephone for Corporate???
Cloud Telephone for Corporate???
The phone rings. The automated answering system in the
service provider’s Computer welcomes and patches the call.
Please hold on. It is not ending. Then the caller can choose
the extension number and the service provider’s’ Computer can direct the call
to the extension of the Corporate. It is Easy and affordable. But, the service
providers can make more business out of it setting up a Box in the customers’
office. No service of the receptionist required.
Tempting?
Tele-Service providers try this. We C&MA call it as
Cloud Telephone.
V Bright Saigal – Brand Consultant & Creative writer
(C&MA –Brand Consulting)
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Friday, August 23, 2013
Creative &Brands
A Brand should be an icon and it
should offer value to the customer.
Then he will pay his hard earned money to buy it and go for repeat purchase.
The best Brand which has been properly promote today is still “Dove Soap” , but
still I don’t understand why the days of creativity in Indian advertising is
receding and becoming a form of joke. Something like “Hum He Hero Honda”, and “Love
this Car and it will Love you back” are cheap creative of the day. Ad- Pandit
or Ad-Gurus may disagree with me. The real Creative lost its presence in Indian
Advertising. Mahindra’s “Rise” slogan is
yet a new turn, though The Qualis Logo needs a little change.
V Bright Saigal – Brand
Consultant & Creative writer (C&MA –Brand Consulting)
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@ Ivoice Tribune
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Monday, August 19, 2013
Why Tata Nano and Indica failed to impress India’s City based Customers?
Why Tata Nano and Indica failed
to impress India’s City based Customers?
Tata Nano and Indica cars were
revolutionary and the concept for value for money was expected to hit the
market. But, failed and now they are commercial one of the disasters Indian
market had faced till date. It was because the Company’s think tank and the Ad –agencies
had filed to read the consumer behavior of Indian-Consumers. The Indian middle class consumer is a
status conscious social being and yet, he always needs something economical.
Anything adds status to his personality social level he may accept if it is
sophisticated. Nano and Indica failed to meet one of these core values.
Nano’s engine has got the noise
of an Auto- Riksha that doesn’t impress the Indian middle class consumer and Indica
sometimes emits more smoke and noise while driving. These days many owners hide
their Nano under a tree or a corner of the parking space to hide their poor status
symbol – Nano and Indica. This shows their lack of confidence to present TATA
cars in front of their friends and associates.
An Indian consumer yearns for something
sophisticated besides value for money. And, he waits for Sale to buy them at an
affordable rate. We don’t need any reason why Big-Bazar the Indian Wall Mart
became successful while indigenous TATA cars failed to impress them.
V Bright Saigal – Brand
Consultant & Creative writer (C&MA –Brand Consulting)
www.cmavoice.webnode.com
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Saturday, August 17, 2013
What went wrong with Amul Ads in 2013?
First of all I would appreciate their
(FCB ULKA’s) initiative to bring out a new campaign for a Big Brand like Amul
and FCB ULKA is a reputed agency on its own merit. But, the problem arises when
the Agency Copies someone’s creative. Yes, the visual is copied from a Milk Campaign
was published in the US around five years ago and it had appeared in the US
News Magazine. Our creative people are famous for copying the western ads and
they have paid prize for the same and still paying for not being honest. Many
award ceremonies hailed them for such nasty practices.
This happens when the agency employees
are on tread mill because there are many assignments to be completed in a
stipulated time and most of the creative guys go home around 3 am. This
practice makes them burn sticks. Still India is a slavery- nation even though
the Britishers had left us many years ago.
Recently I was forced to do such
copying last week and lost an assignment when I was reluctant to do it. The
assignment was for a real estate agency and I was briefed to create an ad. The
agency’s designer had already copied Sahara One’s logo, and the belated so
called Art director, an experienced graphic designer works in a third rated
agency who moon lights for another small agency after 7 pm came with the same
idea in hurry. Since there was no creative elements in their works and he had
copied an existing design after changing a photo which he had downloaded from a
website I found it a bit inconvenient to accept it.
He had managed to impress the management
without knowing that he was ruining his own career. I left that project around
7 pm as they didn't take my idea and my creative which was not a sale ad but a
creative piece I wanted to experiment in the overcrowded realty ads appearing
in the print media; so that it could stand out from other me too ads.
This is ad world …in India
original ideas die faster…
V Bright Saigal – Brand Consultant
& Creative writer
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