Why Hero Brands Failing?
Hero Honda was a leader of two wheeler for many years…it
was because of Honda Brand name, not because of Hero-Brand name. Now Honda
sensed its Brand image and decided to go it alone and launched two models that
sucked Hero’s flagship Brands.
Hero was house name only for Cycles…they don’t have any
R&D facility of its own to develop a new endogenously developed engine for
any Hero Bikes…
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