Dear VBS,
I have launched a Geezer. Due to competition in the market I find it difficult to get good market share to make it successful. What should I do?
Sir,
Your product is one of the strugglers in the market. If your product has got same features that would differentiate it from other players, then you will find it easy to market it. Try to find out some features that other players don’t have .If you can, then you will find some way to sail across.
1. What about a timer that would enable the end user to fix a time for it to switch on automatically and start heating water?
2. What about an alarm when the water heated?
This would help people to pre-plan their timing and the geezer will help them to sleep more. At the same time it will help people to wake up with its alarm. When they get up the water will be ready to take bath.
Regards
V Bright Saigal – Brand Doctor & Creative Consultant
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