#IVT News: I am thinking to start an e-commerce outlet for Fashion

Dear VBS,

 My objective is to be an entrepreneur, and I am thinking to start an e-commerce outlet for Fashion verticals. But, my budget very low and so far I couldn’t find any financial help or investors to fund me. Could you please help me to get some publicity within my shoestring budget limit?

Sir,

E-Com mania is getting tamed and mellowed slowly now. The investors are cautious and they don’t invest that much initial investment in any stat ups so soon. Those start-ups swallowed a lot of money have yet to show any sign profit, most probably profit for them far from reality. Let us talk about a leading Indian e-coms. How many of them are making profits? As far as I know the latest one declared loss of around Rs.40-50 Crore and their revenue-sale increased up to around Rs.1000 Cr.

According to me, a business, not a business unless it makes some profit; Paying discount to buy a product; that is again under priced for whatever may the means of income or source giving away is not justifiable.

However, I will suggest you to use free tools and platforms to popularize your new venture. Start with a short film on social media, and still poster on Pinterest on all fashion products you sell. On and off run a quiz competition for the target audience again on the free platforms to get a community you are looking for. Once your products are attractive and you have loyal customer base the road ahead will be smooth.

Ask the public to submit a design they want to buy. Launch a few of them you select and give some prize to those who submit the designs. Your good will increase as you are engaging the end consumer from the designing level itself instead of asking them to buy what You sell.

Do not venture into print ad because there are many TV channels you can rely on low cost with better reach and visibility. Radio is an option, but I found many FM channels are costlier than TV programs. But, TV programs get you better mileage than an FM channel.

Regards

V Bright Saigal – :Brand Doctor- Creative Consultant and Media Buyer.

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#IVT News:I am going to launch a Coffee outlet

Dear VBS,

I am going to launch a Coffee outlet in the heart of the city. My publicity budget is minimal and I have a long-term ambition to create a network of Coffee shops in every major city. How can I run a low budget campaign?

Sir,

First of all, you have not mentioned in which city you will kick start your maiden venture, but I am sure the coffee outlets including Star Bucks make at least 50 lac rupees per annum loss. They may be selling more …the margin is far off from their reach.

Let us start with pre-launch Hoardings and SMS and start early Social media with photos of the Brand ad Cups with hot coffee...

Start some promotional offers for the first one month. Run, a few low budget events for the youngsters.

What about Radio ads in the city?

Regards

V bright Saigal – Brand Doctor and Creative consultant

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New Novel LONDON MARSHALL Lunching Soon

New Novel

LONDON MARSHALL

(Crime Thriller)

Legacy of Sin & the Lords of Raisina Hills

ISBN-978-1-300-87399-0

Lunching Soon

# Terrorism – Let us have a Dialogue-

# Terrorism – Let us have a Dialogue-

Dear Islamic warriors

Let us have a dialogue to end this war.

Some of your demands are genuine and the world cannot ignore it…

You are the people adore the God at the bosom; I found you pray even in the middle of the road...no religion remembers the God like you do…

For you, Koranic verses are the words of the God…Let your thinking’s and believe …continue…who is the world community to ask you to think differently?

I also believe that the world community has done injustice to you on behalf of Israel…a grave mistake!!!…

I admit on behalf of the world community that invasion into Iraq and killing …millions dropping bombs were serious blunder and injustice to you…

I plead guilty on behalf of the world community again that - who is the world community –and the west to write, rules for you?  Because it you who decide whether you have to be ruled by Koranic versus or democracy…the west has no business in it…who are they to decide whether you have to be ruled by a dictator or democracy…democracy may not world with every culture and believes…

I confess on behalf of the world that, you are like the silk worm…the possession of oil made you the world’s largest victims …of covert war and injustice.

I believe the foreign forces stationed in your Holy city should be withdrawn…

I confess again that you are not waging any war against China or Vietnam...your war is very focused against those who have done injustice against your Holy-land and your religion and you…it hurt you so much…your heart bleeding and yourself respect deeply wounded….you need a solution that would uphold your right, dignity and self respect..Your demand is genuine….

Now, let us have a dialogue… the blind support on Israel by the west should end immediately. So that the Islamic world can live with self respect.

Now, the west has to stop covert war and installing puppet government, to get access to Russian territory...easily… for spying and cover war…

While you are fighting for yourself respect and religious belief let us open a dialogue …this will give your next generation a change to live peacefully…I  don’t ask you drop arms immediately…but let us have a dialogue to have a solution that would let you drop arms and live with dignity…

Caution against France

France is cautioned to refrain from dropping bombs on ISIS or others in the middle east...as a revenge….even if you drop the last bomb in your arms depot or the last bullet is shot from your gun…you are not going to eliminate this warriors ..Because you(along with the west) have insulted them so much and blindly supported any none sense Israel done…

Come forward and confess...if France will start bombing tomorrow…you may be able to kill some of their warriors but a millions will join them the next day.. The situation may gravitate….better join the dialogue..

Let us hear their voice and concern too…so long as China and Russia sell weapons in the black market …so long as narcotics fetch millions…so long as …the world refuse confess for the grave mistakes and injustice done to the Islamic believers..and apologize ….this war will not end….let us have a dialogue…

  

#Let us Have a Dialogue

V Bright Saigal

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Why Hero Bike Brands Failing?

Why Hero Brands Failing?

Hero Honda was a leader of two wheeler for many years…it was because of Honda Brand name, not because of Hero-Brand name. Now Honda sensed its Brand image and decided to go it alone and launched two models that sucked Hero’s flagship Brands.

Hero was house name only for Cycles…they don’t have any R&D facility of its own to develop a new endogenously developed engine for any Hero Bikes…

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Motx copied ads

Motox ad the agency has copied from Honda city campaign created by Grey.
"Love this car it will love you back"

Motox

:The mobile love you back:"

Indian ad world should allow its creative people to sleep at 10 PM at least or else they will steal again.

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Laptop with inbuilt Data Card

I was wondering why can’t the Laptop makers come out with a laptop that has got an inbuilt socket for SIM card like Mobile or Tablet. It would be easy for the user to use the Laptop instead of depending on the external Data Card. Many places and libraries where security reason is highlighted to not to allow data card /pen drive it will be a relief for the user. But, inbuilt SIM card inside the Laptop may be solution.

V bright Saigal- Brand Doctor and Creative Consultant

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The days of Middle man over

The days of Middle man over

Time has come to get rid of middle man in every field. The online stores and web stores of every producers and manufacturers tell this story. So is the plight of Advertising agencies. They used to make 30% from both the clients and the media many years ago and become fatty many people have become rich. Now, those agencies are sitting and crying for want of revenue to sustain. The middle men who used to sit in the markets selling wholesale and retail items now lost their importance as the customer is directly dealing with the seller getting stuff at a lower rate. Let the middle man find another job to sustain.

V Bright Saigal

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I loathe the #IndianAd industry in tot to.

I am bored...I mean it. Because seeing so many boring ads from Indian ad Industry and they make me bore and I loathe the #IndianAd industry in tot to.

The most boring ads I have seen these days are  OLX and Quikr, on bus shelters. I never knew that so many boring people work in the Indian ad world these days. Yes, talents might have flown away due to lack of encouragement and office politics and less money these days.

But, inviting boring and moron people as creative is an insult to this industry.

Then, came another boring ad-again - bus shelter, Flip cart. Amul ads copied from American ad by Ulka, you have many to enumerate to feel shame. When I open Campaign Magazine there is only too much praise on Pandays and Joshis, another Desi fad.

Why don’t you guys recruit some good guys?

One Piyush Panday and Joshi-s have occupied this industry and ruined its sheen. These rural Hindi copywriters encouraged Desi writers to infect the creative department. Now, these PAHAADIS filled the creative world like mosquitoes.  Ruined this industry.

Those were the days, talented people used to grab advertising position. No more…

V Bright Saigal

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Every man should be an #entrepreneur

According to me every man should be an #entrepreneur so that every woman can get a job and the family income will increase. Women can get easily into board rooms and critical jobs. #Business ownership will give man a boost of his subsiding morale fighting against recession and losing job and importance at his home and in work places facing challenges from forthcoming and present rush of women work force that would replace him today or tomorrow.

 

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At present we need a slide show to post on our website and the message should be impressive.

Dear VBS,

 

We are a private #banking Company deals in different #financial product we offer. At present we need a slide show to post on our website and the message should be impressive.

 

Sir,

I have been on your website and I found your Company can grow much beyond what you are now, if we can do some extra Communication effort. First and the foremost I would like to remind you that the web template has to be changed. The present color scheme is very penetrating and bounce rate will be much more than it should be. Followed by the slide which I am going to create will have a corporate appeal to create a corporate identity, a deviation from today’s small company image you carry.

Both these need a serious thinking and mind set. Once start believing that you are a corporate half of the work is done.  Again, you have to tone down the color to allow the visitors to spend more time on your site including sign up for a Newsletter of your Company.

 

Regards

V bright Saigal- Brand Doctor and Creative Consultant

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AM-AADMI PARTY IS AN AADMI PARTY

#AM AADMI Party is quantity of democracy not quality of #Democracy. It won’t be in the interest of the nation. Today’s generation needs opportunities and development and financial success. India had paid heavy price adoring quantity of democracy for the last 60 years. It can’t afford these ideologies anymore. (AM) AADMI Party is actually ( AN)-AADMI Party. It depends upon just one individual. A #apolitical party must be a collective people –leadership with a strong ideology.

 

V Bright Saigal

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Article praising the converts-so called Christians in Kerala was annoying

To

Gautam Bhatia

c/o

The Editor

Sunday Times

New Delhi

Sunday.times@timesgroup.com

 

 

Sir,

Your Article praising the converts-so called Christians in Kerala was annoying. Because as per you opinion they are model citizens …which is not the fact.

 

The real story

 

The church in Kerala had guided these people to grab government lands and used their vote bank to sprees the government to accept and the media refused to report at least 75% of the land owned by the church group was stolen.

They are the people who made and looted many tribes in Kerala/s forest and made them landless and they also made their women pregnant and there was none to ask or question these miscreants of church group. It was the Church that guided all these under the influence of foreign fund and under the veil of secularism.

 

They had made many dalit girls pregnant and when the issues came out they used their knowledge in Health sector to kill many. Gauri-a Dalit girl in Cochin is an example; even today Kerala police has not registered an FIR against the homicide.

Both Left parties and Congress equally silent on every act of Church for votes.

 

The Church group IPS officers had also played key role in suppressing many crime and criminal cases.

 

Many nuns become pregnant with the priests and their children grown up/are dumped in different orphanages. The influence of western money clout has helped them to escape Indian criminal law.

Many Christian members goes early in the morning to many Hindu temples in Kerala early worship time of 3 am to lay hand on Hindu girls in the crowd.

 

The Church has escaped tax or monitoring and financial administration of the Church affiants similar to Devaswam board another clout of the so called secularism and the vote bank.

 

These Church has inserted many Yes Sayers and politicos in the police and had suppressed many crimes and illegal practices they have done. They are silently eliminating any Hindu raises voice against them hiding in the darkness and attacking, most probably the lethal medicines administered and killed thanks to their crowd in the medical sector and easy access to lethal medicines. There are many cases in Kerala gone unnoticed. They had illegally taken and owned the land of many Hindus using loop holes of the Law of the nation. For them India is a banana republic and Hindus are half mined. They are the most poisonous –venomous silent snakes those are equal to sea snake in the country and they operate silently.

 

Most of the Christian operated institutions both Hospitals and Academic- charges hefty fee form rich Hindus and use that money to convert poor Hindus seducing them and exploiting  their poverty and illiteracy

.

All churches’ income should be administered by a Board equal to Devaswam board

All tribal converts should lose their tribal benefits given by the Constitution including financial and reservation.

Regards

 

V Bright Saigal www.ivtbookstore.blogspot.com

 

 

 

 

I want to launch a Milk product/Milk Brand in the market.

Dear VBS,

 

 I want to launch a Milk product/Milk Brand in the market. But, there a lot of competitors in this field and I have very limited budget. How can I run a limited but effective campaign?

 

Sir,

Milk is everyone’s product, there is no age bar, but there is a lot competition in the market, especially from the establish Brands like Mother Dairy, Delhi Milk scheme and Nestle etc.

 

 

You can start with a Logo that would stand out and ordinary people can easily remember. Then get some danglers and POP designed. Finally run a low cost TV commercial on local channels – like regional language and some English programs to create awareness of the Brand.

Distribution is the key factor of Milk business. You should be regular and punctual. The quality of your product should be intact as well. What about an only Cow Milk category?

Do you have means to give doorstep delivery like local Milkmen who generate Rs.10, 000 per month delivering Milk at doorstep?

These are the basics.

Moreover, get some contract from local tea vendors supplying at an affordable rate, you will get some regular income to run the show for a long time.

 

Regards

V Bright Saigal- Creative Consultant & Brand Doctor.

 

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C&MA #Business #Networking Club and the Club conducts Business #Networking Party

We have launched C&MA #Business #Networking Club and the Club conducts Business #Networking Party on and off. The right kind of groups is invited and gathered there to network and build their business. Help grow your business and encourage entrepreneurship is the main motto of the club.

Please join and register. It is free to join the club. No fee at all.

Just fill the form, that’s it.

1.      Whenever there is a party that suits your interest, nature of business and profile you will be invited. There you can pay and attend the party to network.

 

2.      Our representatives will introduce you to the right kind of people whom we believe you will be benefited and you can network easily to grow your business.

 

Click here to join C&MA BNC: It is free.

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