Dear VBS,
I am going to launch a Coffee outlet in the heart of the
city. My publicity budget is minimal and I have a long-term ambition to create
a network of Coffee shops in every major city. How can I run a low budget
campaign?
Sir,
First of all, you have not mentioned in which city you will
kick start your maiden venture, but I am sure the coffee outlets including Star
Bucks make at least 50 lac rupees per annum loss. They may be selling more …the
margin is far off from their reach.
Let us start with pre-launch Hoardings and SMS and start
early Social media with photos of the Brand ad Cups with hot coffee...
Start some promotional offers for the first one month. Run,
a few low budget events for the youngsters.
What about Radio ads in the city?
Regards
V bright Saigal – Brand Doctor and Creative consultant
Buy Books:
Post a Job: http://ivoice.webnode.com/jobs2/
No comments:
Post a Comment