Business

Friday, January 9, 2015

C&MA #Business #Networking Club and the Club conducts Business #Networking Party

We have launched C&MA #Business #Networking Club and the Club conducts Business #Networking Party on and off. The right kind of groups is invited and gathered there to network and build their business. Help grow your business and encourage entrepreneurship is the main motto of the club.

Please join and register. It is free to join the club. No fee at all.

Just fill the form, that’s it.

1.      Whenever there is a party that suits your interest, nature of business and profile you will be invited. There you can pay and attend the party to network.

 

2.      Our representatives will introduce you to the right kind of people whom we believe you will be benefited and you can network easily to grow your business.

 

Click here to join C&MA BNC: It is free.

http://cmavoice.webnode.com/contact-us/

 


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Monday, December 22, 2014

Recently The #Hero Group endorsed #Tigerwood as its Brand ambassador


Dear VBS,

Recently The Hero Group endorsed #Tigerwood as its Brand ambassador for a period of 4 years paying hefty amount of @50 Cr. Rupees. I personally feel and the industry feels Hero group had paid more than it’s worth-whatever the Tiger wood image can give it return to the brand. According to me no Indian Brand should spend so much on an icon Ambassador and it would cost the investors and the Company’s profit in long run. What you think?

Sir,

Tigerwood is an international icon. If he wears a T-shirt with Hero Group’s logo or wearing a cap the Brand will get free TV coverage across the US and European market. But, if they hire a Bollywood icon they have to pay for every channel to carry the ad –an extra cost the Brand has to bear in long run. Besides all these, the videos of every game played by Tiger wood posted on various platforms including YouTube will get millions of views, again free of cost. These benefits no Bollywood icon can give...and they charge only to appear on the Commercial…TV telecast is an extra cost as I had already mentioned.

The philosophy is same. If a brand associates with a global icon the image of the brand automatically gets elevated. This is like you are creating a link with your website to another site with high ranking. Your site gets better ranking on search engines.
According to me...as the Hero Brand is longing for an international image they have to start sponsoring international sports like FIFA cup and other global events. This will get the brand free viewership on various western TV channels which are otherwise very costly to get...


Regards
 V Bright– Brand Doctor and Creative Consultant



Buy Original 24 Carat Diamond Jewelry: http://ivtsuperstore.blogspot.com


Invest in Hollywood Film projects:  http://ivt-films.webnode.com/









--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/-/e/B005QHZBO2



Sunday, November 30, 2014

I am seeing many ads on #IVF solutions advertised by many #Clinics


Dear VBS,
I am seeing many ads on #IVF solutions advertised by many Clinics. I don’t have children and want to try once. What do you suggest? Is these clinics are credible and are their ads reliable?

Sir,
When it comes to advertising I would like to stand with ethical advertising. IVF treatment is a good solution if it can find a solution for your problems and make your life more meaningful than it is today. But, there are pitfalls on your way.
The Clinics generally try to fertilize your wife’s egg and your sperm in the lab in stipulated conditions and inject into the womb.
But, they will try it twice or thrice. Because every time they try it costs them. However to keep their success rate and ads hot and lucrative they may go for some misadventures.
They are, the concerned Clinic if fail to get you result with your sperm, they may get the egg fertilized-I mean the egg of your wife with some other’s sperm they already stored in the lab (May be street vendor’s) (Genius ‘sperms are expensive). It may give you the result, but, you may end up bringing up someone else’s child.

Is this what you want?
There is 50% possibility. Yet, you can try. I would suggest you to walk into an orphanage and adopt a hapless child who is waiting for a loving foster parent. Are you the one?

Regards
V bright Saigal- Brand Doctor and Creative Consultant.




Buy Original 24 Carat Diamond Jewelry: http://ivtsuperstore.blogspot.com






Invest in Hollywood Film projects:   http://ivt-films.webnode.com/



--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/-/e/B005QHZBO2



Wednesday, October 29, 2014

Due to competition in the market I find it difficult to get good market share

Dear VBS,

I have launched a Geezer. Due to competition in the market I find it difficult to get good market share to make it successful. What should I do?

Sir,

Your product is one of the strugglers in the market. If your product has got same features that would differentiate it from other players, then you will find it easy to market it. Try to find out some features that other players don’t have .If you can, then you will find some way to sail across.

1.       What about a timer that would enable the end user to fix a time for it to switch on automatically and start heating water?

2.       What about an alarm when the water heated?

This would help people to pre-plan their timing and the geezer will help them to sleep more. At the same time it will help people to wake up with its alarm. When they get up the water will be ready to take bath.

Regards

V Bright Saigal – Brand Doctor & Creative Consultant

www.cmavoce.webnode.com

Booksotre: www.ivtbookstore.blogspot.com

Buy Diamond Ornaments: www.ivtsuperstore.blogspot.com

Invest in Hollywood Film Projects: http://ivt-films.webnode.com/

 

 

 

 


--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/-/e/B005QHZBO2

 

Tuesday, October 14, 2014

I want to start a Real Estate Investment and Marketing Consultancy, but don't have enough budgets to run a Marketing Campaign.

Dear VBS,

I want to start a Real Estate Investment and Marketing Consultancy, but don’t have enough budgets to run a Marketing Campaign. How can I reach the right target group with a limited sum I have to spend on Ads? Please advice.

 

 

Sir,

 

Starting a Realty consulting venture is both challenging and rewarding. In a short span of time you will be able to reach a level which no other field can assure you. But, it has its own ups and downs.

 

Let us take the Marketing side.

 

First of all don’t go for SMS, a common practice everyone does, instead start with small display classified ads. It is economic and helps you build good will in the market. Do it for 3 months. Then start FM radio ads. This is again economical and reaches the right target audience as there are many channels competing these days for a penny of the ad budgets. After that you try SMS and Social media to ascertain your presence in the market.

When you take projects from Builders they will demand you MG (Minimum Guarantee) for at least a specific number of flats –sale.. This will cost you much more than you thought of. You need call centers and Marketing people. The salary of a senior sales manager is not less than Rs.60, 000/- + incentives.

 

If you can hire someone who has proper experience and insight for advising people on realty investment you can mint money. Again you must have at least 5 years experience to try this field because none will take your recommendations unless you have good track record in Realty investment sector.

 

Let it go like this for a year. Rest of them you can learn while plodding through this tunnel.

 

 

Regards

V bright Saigal; - Brand Doctor & Creative Consultant.

C& MA Brand Cliniq

www.cmavoice.webnode.com

 

Bookstore: www.ivtbookstore.blogspot.com

 

Post A Job: http://ivoice.webnode.com/jobs2/

Buy 24 Carat Original Diamond Ornaments: http://ivtsuperstore.blogspot.in/

 

 

 


--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/-/e/B005QHZBO2

 

Tuesday, October 7, 2014

I wanted to marry and had given ad to many news papers .But not getting any good proposal.


Dear VBS,

I wanted to marry and had given ad to many news papers .But not getting any good proposal. Should try online Matrimonial websites?

 

Sir,

Online Matrimonial websites have the crowd, but many of them are not very tall and attractive. Besides all these the executives of the Matrimonial sites have many stock fashion Model’s photos too. They will match a photo and post with good profiles that suit your requirement. Then they will send you an interest mail from that account. Once you try to respond you will be asked to upgrade. Poor fellows pay and fall into this trap. Once the payment is done you can see the photo and the profile are removed. These tricksters are there to make money. Still there are some good profiles are posted. Try your luck.

Best

V Bright Saigal

Brand Consultant and Creative.

www.cmavoice.webnode.com

‘

Bookstore: www.ivtbookstore.blogspot.com

Buy 24Carat Original Diamond Ornaments: http://ivoice.webnode.com/ivt-market-place/

Post A Job: http://ivoice.webnode.com/jobs2/

 

--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/gp/product/1257908715/ref=ox_sc_act_title_1?ie=UTF8&m=ATVPDKIKX0DER

 

Sunday, July 6, 2014

We had developed to reduce Plaque and Bad Breathe-. What is the best way to launch this product to get maximum benefit and sale


Dear VBS,

 

We have a unique formula for a dental product that we had developed to reduce Plaque and Bad Breathe-. What is the best way to launch this product to get maximum benefit and sale, because there are many players already in the market? Pease advice.

 

Sir,

 

Bad breathe is a social problem for many. It is said to be (the experts) caused by a form of Bacteria that live in your throat breeding on the food left over there. Many Doctors suggest brushing teeth after every meal. But, how many of us get time and equipped to do so in today’s fast paced world?

 

I would suggest you to add more benefits of convenience to your product.

 

Say, it is filled in the Tooth paste tube and blend with some tooth paste, so the people can use it one go when they brush in the morning. And, market it as a single product that solves multi problems.

 

Plaque and other dental problems are alaredy taken by the established tooth paste marketing companies and used in their message. If you use it you are a: me too product. But, mouth wash market got ample potential to be tapped. Because, still Mouthwash is a city based –urban middle class and above segment product in communication and distribution.

 

What about the rural segment?

 

They have money; they have acute mouth odor problems too. But, they rely on Mango leaves or neem stem.

Again, how to tap this market?

 

The solution is simple.

1.      Communicate- how the bad breathe can spoil  social life

2.      It can give bad impression.

3.      Your product is an effective solution

4.      Your product costs as low as any tooth paste-Brand-but multi benefits guaranteed.

For a rural consumer the rest of –communication like punch line and product statements are immaterial so long as he gets satisfaction-something your product should guarantee. rural wo

 

 

Media &Marketing

 

1.      POP

2.      Danglers

3.      Radio Ads- (mostly the farmers carry their radio with them in the farm fields and kept it on.)

4.      TV ads.

Product trial in the rural market after six in the evening and in the week end.

 

Regards

 

V Bright Saigal- Brand Doctor (PG-Advertising g- IIMC-Delhi)

C&MA- Brand Cliniq

www.cmavoice.webnode.com

Bookstore: www.ivtbookstore.blogspot.com

 

Call: 91-9313004647  

--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/gp/product/1257908715/ref=ox_sc_act_title_1?ie=UTF8&m=ATVPDKIKX0DER