Due to competition in the market I find it difficult to get good market share

Dear VBS,

I have launched a Geezer. Due to competition in the market I find it difficult to get good market share to make it successful. What should I do?

Sir,

Your product is one of the strugglers in the market. If your product has got same features that would differentiate it from other players, then you will find it easy to market it. Try to find out some features that other players don’t have .If you can, then you will find some way to sail across.

1.       What about a timer that would enable the end user to fix a time for it to switch on automatically and start heating water?

2.       What about an alarm when the water heated?

This would help people to pre-plan their timing and the geezer will help them to sleep more. At the same time it will help people to wake up with its alarm. When they get up the water will be ready to take bath.

Regards

V Bright Saigal – Brand Doctor & Creative Consultant

www.cmavoce.webnode.com

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I want to start a Real Estate Investment and Marketing Consultancy, but don't have enough budgets to run a Marketing Campaign.

Dear VBS,

I want to start a Real Estate Investment and Marketing Consultancy, but don’t have enough budgets to run a Marketing Campaign. How can I reach the right target group with a limited sum I have to spend on Ads? Please advice.

 

 

Sir,

 

Starting a Realty consulting venture is both challenging and rewarding. In a short span of time you will be able to reach a level which no other field can assure you. But, it has its own ups and downs.

 

Let us take the Marketing side.

 

First of all don’t go for SMS, a common practice everyone does, instead start with small display classified ads. It is economic and helps you build good will in the market. Do it for 3 months. Then start FM radio ads. This is again economical and reaches the right target audience as there are many channels competing these days for a penny of the ad budgets. After that you try SMS and Social media to ascertain your presence in the market.

When you take projects from Builders they will demand you MG (Minimum Guarantee) for at least a specific number of flats –sale.. This will cost you much more than you thought of. You need call centers and Marketing people. The salary of a senior sales manager is not less than Rs.60, 000/- + incentives.

 

If you can hire someone who has proper experience and insight for advising people on realty investment you can mint money. Again you must have at least 5 years experience to try this field because none will take your recommendations unless you have good track record in Realty investment sector.

 

Let it go like this for a year. Rest of them you can learn while plodding through this tunnel.

 

 

Regards

V bright Saigal; - Brand Doctor & Creative Consultant.

C& MA Brand Cliniq

www.cmavoice.webnode.com

 

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I wanted to marry and had given ad to many news papers .But not getting any good proposal.

Dear VBS,

I wanted to marry and had given ad to many news papers .But not getting any good proposal. Should try online Matrimonial websites?

 

Sir,

Online Matrimonial websites have the crowd, but many of them are not very tall and attractive. Besides all these the executives of the Matrimonial sites have many stock fashion Model’s photos too. They will match a photo and post with good profiles that suit your requirement. Then they will send you an interest mail from that account. Once you try to respond you will be asked to upgrade. Poor fellows pay and fall into this trap. Once the payment is done you can see the photo and the profile are removed. These tricksters are there to make money. Still there are some good profiles are posted. Try your luck.

Best

V Bright Saigal

Brand Consultant and Creative.

www.cmavoice.webnode.com

‘

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We had developed to reduce Plaque and Bad Breathe-. What is the best way to launch this product to get maximum benefit and sale

Dear VBS,

 

We have a unique formula for a dental product that we had developed to reduce Plaque and Bad Breathe-. What is the best way to launch this product to get maximum benefit and sale, because there are many players already in the market? Pease advice.

 

Sir,

 

Bad breathe is a social problem for many. It is said to be (the experts) caused by a form of Bacteria that live in your throat breeding on the food left over there. Many Doctors suggest brushing teeth after every meal. But, how many of us get time and equipped to do so in today’s fast paced world?

 

I would suggest you to add more benefits of convenience to your product.

 

Say, it is filled in the Tooth paste tube and blend with some tooth paste, so the people can use it one go when they brush in the morning. And, market it as a single product that solves multi problems.

 

Plaque and other dental problems are alaredy taken by the established tooth paste marketing companies and used in their message. If you use it you are a: me too product. But, mouth wash market got ample potential to be tapped. Because, still Mouthwash is a city based –urban middle class and above segment product in communication and distribution.

 

What about the rural segment?

 

They have money; they have acute mouth odor problems too. But, they rely on Mango leaves or neem stem.

Again, how to tap this market?

 

The solution is simple.

1.      Communicate- how the bad breathe can spoil  social life

2.      It can give bad impression.

3.      Your product is an effective solution

4.      Your product costs as low as any tooth paste-Brand-but multi benefits guaranteed.

For a rural consumer the rest of –communication like punch line and product statements are immaterial so long as he gets satisfaction-something your product should guarantee. rural wo

 

 

Media &Marketing

 

1.      POP

2.      Danglers

3.      Radio Ads- (mostly the farmers carry their radio with them in the farm fields and kept it on.)

4.      TV ads.

Product trial in the rural market after six in the evening and in the week end.

 

Regards

 

V Bright Saigal- Brand Doctor (PG-Advertising g- IIMC-Delhi)

C&MA- Brand Cliniq

www.cmavoice.webnode.com

Bookstore: www.ivtbookstore.blogspot.com

 

Call: 91-9313004647  

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www.cmavoice.webnode.com

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I would like to start an e-commerce portal where I want to sell all stuff including electronic items

Dear VBS,

 

I would like to start an e-commerce portal where I want to sell all stuff including electronic items, game etc. Everyone says e-commerce is the best bet to make money. But, the investment is huge and the time required to build a brand out of this site may be more. Is branding through online ads a sound solution? Please advice.

 

Sir,

It is nice to hear that many people are coming forward to venture into the e-commerce the new incarnation of the dot com world. Many are successful in the form of revenue but they are bleeding miserably. The only thing happens here is investor’s money going into the well infinitely and there is no sign of any profit in the near future.

 

But, you can start an e-commerce showroom if you are producing something to sell. This will give you an added advantage of getting more sales. I won’t advice to venture into the e-commerce at this juncture. Because the major players though selling in billion and revenue increased many fold the loss accumulated accordingly.

 

If any another recession will take place in the next ten years time that will be only because the investment in the e-commerce which doesn’t give any return to the financial institutions those invested in these set up. The business model is poor and returns of the orders, the expenditure to deliver and their supporting service are not encouraging. May be one of the reasons two major players in the Indian market had merged recently. Still they may not be making any profit.

 

So, I would advise you to produce something and launch an e-commerce portal and sell your own product. This will help you to grow. No Brand magician can help you make profit from the e-commerce at this juncture.

 

Regards

V bright Saigal – Brand Doctor & Creative Consultant (PG-Advertising
& PR-IIMC-Delhi)

C&MA – Brand Cliniq

www.cmavoice.webnode.com

 

Bookstore: www.ivtbookstore.blogspot.com

 

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I don't have that much money for publicity either but it is my wish to make it as big institution.

Dear VBS,

 

I had started a school a few years ago and at present we have 50 students and we are in a village area. Most of the students are from the working class family. I don’t have that much money for publicity either but it is my wish to make it as big institution. Please advice.

 

 

 

Sir,

 

Your school has been growing and you are competing with big schools and your luck favored you to get 50 students. Since your schools are in the village area of the city and the target groups are working class your publicity should confine to the same locality. From outside and long distance you may not get any students.

 

But, I have some suggestions.

 

1.      Open new franchises in the different village areas and take single room area for the school- then place a Board of your school in front of it and finally appoint a teacher. To start with choose five localities where you feel your target group of parents will be residing.

2.      Print pamphlets and distribute in the news paper. Offer them early birds freebies.

3.      Auto Ads will be cost effective for you. Take 50 autos in each region where your school’s branches are located. Then advertise for period of 6 moths.

 

Make sure that you are giving the students good teachers. The word of mouth publicity in the neighborhood will give you a lot of publicity as well.

 

Make sure the class is running in a professional manner. Examinations and teaching faculties and minimum infrastructure should be guaranteed.

 

 

Regards,

 

V Bright Saigal – Brand Doctor  & Creative consultant – (PG- Advertising &PR- IIMC – Delhi)

C&MA Brand Clinic

www.cmavoice.webnode.com

 

Bookstore:  www.ivtbookstore.blogspot.com

 

Call: 91-9313004647

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www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

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I found it difficult to expand my business to a new horizon to make it bigger than it is today.

Dear VBS,

 

I am running a BTL agency for the last ten years and I am happy with my business. Most of my Business coming from my friendship circle and I found it difficult to expand my business to a new horizon to make it bigger than it is today. What should I do? Please advice.

 

 

Sir,                   

 

 You have been in the market for ten years and getting regular business from your regulars who are your cohorts. Networking is your strength. However, when I had visited your office I noticed many things.

 

To start with I would like to rate the office.

 You have to invest in interiors because media business demands a lot of show. What you see is what you are in the beginning to get some new clients.

 

Secondly you said you are a BTL agency. I would disagree with you, pardon me for this. Actually, you are an Automobile showroom fabrication company. But, I noticed that many show room designs you have done were copied from man books. This is not your job instead you should have created your own designs which are outstanding. People will ask who has designed it and that is enough for your PR.

 

The next is your staff. Most of them have just one to two years experience. None will give you any critical task that fetch you money unless you have experienced people. Media is again critical business where a lot of money is invested and a lot of risk is taken. Any failure can be fatal for the clients. There is no room for excuses. This problem I have noticed in a marketing agency I had visited in Delhi. Mostly they hire 1-2 years experienced people to save salary budget - that is detrimental for the company. Such staff has to work under experienced people to get experience and guidance to give maximum output. This would definitely help the agency grow.

 

I would suggest you to hire interns from the School of Architect and Planning and give them your office interiors and renovation project. They will adore it and when the work is finished you give them some stipend to encourage them and give a letter of recommendation too.

 

For the staff every junior should work under some experienced-this should be your principle. This will help you attract more clients. Give a descend wage to your employees. Let them feel motivated to come to your office and work. Let the atmosphere be friendly than dictating.

 

 

Give better service that would solve the client’s problems before expecting them to pay you. Let the payment be a pleasure not a burden. They will talk about your service to others .Word of mouth publicity is the most effective Business campaign in the   world till date.

 

 

Regards

V bright Saigal-Brand Doctor ( PG-Advertising7PR-IIMC-Delhi)

C&MA Brand Cliniq

www.cmavoice.webnode.com

Bookstore: www.ivtbookstore.blogspot.com

Call: 91-9313004647 

--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/gp/product/1257908715/ref=ox_sc_act_title_1?ie=UTF8&m=ATVPDKIKX0DER