Listerine Print ad appeared on The Times of India on 29th Jan-2012- the Caption is copied from another creative-came in 2006(Ref: http://creativesaigal.blogspot.com/2008/02/ad_7274.html). The agency owes an apology to the Copy writer of the previous creative. This is not the first time copied Creative appears in India. But, I strongly feel John & Johnson should have verified it before approving. Listerine is a reputed brand I have been following for a long time. I had commented about Listerine's previous ad- as well as it was less informative.
Johnson & Johnson should be very careful ….your brand is reputed and you don't need Copied Creative ..
VBS-AdGuru
