Due to competition in the market I find it difficult to get good market share

Dear VBS,

I have launched a Geezer. Due to competition in the market I find it difficult to get good market share to make it successful. What should I do?

Sir,

Your product is one of the strugglers in the market. If your product has got same features that would differentiate it from other players, then you will find it easy to market it. Try to find out some features that other players don’t have .If you can, then you will find some way to sail across.

1.       What about a timer that would enable the end user to fix a time for it to switch on automatically and start heating water?

2.       What about an alarm when the water heated?

This would help people to pre-plan their timing and the geezer will help them to sleep more. At the same time it will help people to wake up with its alarm. When they get up the water will be ready to take bath.

Regards

V Bright Saigal – Brand Doctor & Creative Consultant

www.cmavoce.webnode.com

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I want to start a Real Estate Investment and Marketing Consultancy, but don't have enough budgets to run a Marketing Campaign.

Dear VBS,

I want to start a Real Estate Investment and Marketing Consultancy, but don’t have enough budgets to run a Marketing Campaign. How can I reach the right target group with a limited sum I have to spend on Ads? Please advice.

 

 

Sir,

 

Starting a Realty consulting venture is both challenging and rewarding. In a short span of time you will be able to reach a level which no other field can assure you. But, it has its own ups and downs.

 

Let us take the Marketing side.

 

First of all don’t go for SMS, a common practice everyone does, instead start with small display classified ads. It is economic and helps you build good will in the market. Do it for 3 months. Then start FM radio ads. This is again economical and reaches the right target audience as there are many channels competing these days for a penny of the ad budgets. After that you try SMS and Social media to ascertain your presence in the market.

When you take projects from Builders they will demand you MG (Minimum Guarantee) for at least a specific number of flats –sale.. This will cost you much more than you thought of. You need call centers and Marketing people. The salary of a senior sales manager is not less than Rs.60, 000/- + incentives.

 

If you can hire someone who has proper experience and insight for advising people on realty investment you can mint money. Again you must have at least 5 years experience to try this field because none will take your recommendations unless you have good track record in Realty investment sector.

 

Let it go like this for a year. Rest of them you can learn while plodding through this tunnel.

 

 

Regards

V bright Saigal; - Brand Doctor & Creative Consultant.

C& MA Brand Cliniq

www.cmavoice.webnode.com

 

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Lullaby - A Collection of Poems &Stories

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I wanted to marry and had given ad to many news papers .But not getting any good proposal.

Dear VBS,

I wanted to marry and had given ad to many news papers .But not getting any good proposal. Should try online Matrimonial websites?

 

Sir,

Online Matrimonial websites have the crowd, but many of them are not very tall and attractive. Besides all these the executives of the Matrimonial sites have many stock fashion Model’s photos too. They will match a photo and post with good profiles that suit your requirement. Then they will send you an interest mail from that account. Once you try to respond you will be asked to upgrade. Poor fellows pay and fall into this trap. Once the payment is done you can see the photo and the profile are removed. These tricksters are there to make money. Still there are some good profiles are posted. Try your luck.

Best

V Bright Saigal

Brand Consultant and Creative.

www.cmavoice.webnode.com

‘

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Lullaby - A Collection of Poems &Stories

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