Dear VBS,
I am going to retire, I have some savings too, as a
post-retirement plan I want to launch a milk marketing or sales outlet. How can
I promote my business? Please, advice.
Sir,
First of all, I don’t have any idea in which city you live
in. I am not going to give you any city specific information, instead, I will
give you generic tips that you may find useful.
First, of you should know that the milk business does not
give that much margin to survive unless you have a mass clientele. Many
city-based milk marketing companies are owned completely or partially by the
government. You won’t have such big network and Milk marketing is a time-bound
business as the product is coming under perishables.
Freezing cost you more.
What about pure cow milk? Many customers really are looking
for. What about you rear some milking cows and deliver fresh milk against
orders. This will do wonder from udder to doorstep slogan will give boost and
you will grow faster. Most probably the homes having children will give you
more business.
Advertising in the nearest cinema Halls and cable TV
operators can also help you out. Newspaper insert and slowly expanding your
network to many colonies with the help of a small call center will do wonder.
Regards
V Bright Saigal- Brand Doctor- & Creative Consultant
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