I would like to start an e-commerce portal where I want to sell all stuff including electronic items

Dear VBS,

 

I would like to start an e-commerce portal where I want to sell all stuff including electronic items, game etc. Everyone says e-commerce is the best bet to make money. But, the investment is huge and the time required to build a brand out of this site may be more. Is branding through online ads a sound solution? Please advice.

 

Sir,

It is nice to hear that many people are coming forward to venture into the e-commerce the new incarnation of the dot com world. Many are successful in the form of revenue but they are bleeding miserably. The only thing happens here is investor’s money going into the well infinitely and there is no sign of any profit in the near future.

 

But, you can start an e-commerce showroom if you are producing something to sell. This will give you an added advantage of getting more sales. I won’t advice to venture into the e-commerce at this juncture. Because the major players though selling in billion and revenue increased many fold the loss accumulated accordingly.

 

If any another recession will take place in the next ten years time that will be only because the investment in the e-commerce which doesn’t give any return to the financial institutions those invested in these set up. The business model is poor and returns of the orders, the expenditure to deliver and their supporting service are not encouraging. May be one of the reasons two major players in the Indian market had merged recently. Still they may not be making any profit.

 

So, I would advise you to produce something and launch an e-commerce portal and sell your own product. This will help you to grow. No Brand magician can help you make profit from the e-commerce at this juncture.

 

Regards

V bright Saigal – Brand Doctor & Creative Consultant (PG-Advertising
& PR-IIMC-Delhi)

C&MA – Brand Cliniq

www.cmavoice.webnode.com

 

Bookstore: www.ivtbookstore.blogspot.com

 

--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/gp/product/1257908715/ref=ox_sc_act_title_1?ie=UTF8&m=ATVPDKIKX0DER

 

I don't have that much money for publicity either but it is my wish to make it as big institution.

Dear VBS,

 

I had started a school a few years ago and at present we have 50 students and we are in a village area. Most of the students are from the working class family. I don’t have that much money for publicity either but it is my wish to make it as big institution. Please advice.

 

 

 

Sir,

 

Your school has been growing and you are competing with big schools and your luck favored you to get 50 students. Since your schools are in the village area of the city and the target groups are working class your publicity should confine to the same locality. From outside and long distance you may not get any students.

 

But, I have some suggestions.

 

1.      Open new franchises in the different village areas and take single room area for the school- then place a Board of your school in front of it and finally appoint a teacher. To start with choose five localities where you feel your target group of parents will be residing.

2.      Print pamphlets and distribute in the news paper. Offer them early birds freebies.

3.      Auto Ads will be cost effective for you. Take 50 autos in each region where your school’s branches are located. Then advertise for period of 6 moths.

 

Make sure that you are giving the students good teachers. The word of mouth publicity in the neighborhood will give you a lot of publicity as well.

 

Make sure the class is running in a professional manner. Examinations and teaching faculties and minimum infrastructure should be guaranteed.

 

 

Regards,

 

V Bright Saigal – Brand Doctor  & Creative consultant – (PG- Advertising &PR- IIMC – Delhi)

C&MA Brand Clinic

www.cmavoice.webnode.com

 

Bookstore:  www.ivtbookstore.blogspot.com

 

Call: 91-9313004647

--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/gp/product/1257908715/ref=ox_sc_act_title_1?ie=UTF8&m=ATVPDKIKX0DER

 

I found it difficult to expand my business to a new horizon to make it bigger than it is today.

Dear VBS,

 

I am running a BTL agency for the last ten years and I am happy with my business. Most of my Business coming from my friendship circle and I found it difficult to expand my business to a new horizon to make it bigger than it is today. What should I do? Please advice.

 

 

Sir,                   

 

 You have been in the market for ten years and getting regular business from your regulars who are your cohorts. Networking is your strength. However, when I had visited your office I noticed many things.

 

To start with I would like to rate the office.

 You have to invest in interiors because media business demands a lot of show. What you see is what you are in the beginning to get some new clients.

 

Secondly you said you are a BTL agency. I would disagree with you, pardon me for this. Actually, you are an Automobile showroom fabrication company. But, I noticed that many show room designs you have done were copied from man books. This is not your job instead you should have created your own designs which are outstanding. People will ask who has designed it and that is enough for your PR.

 

The next is your staff. Most of them have just one to two years experience. None will give you any critical task that fetch you money unless you have experienced people. Media is again critical business where a lot of money is invested and a lot of risk is taken. Any failure can be fatal for the clients. There is no room for excuses. This problem I have noticed in a marketing agency I had visited in Delhi. Mostly they hire 1-2 years experienced people to save salary budget - that is detrimental for the company. Such staff has to work under experienced people to get experience and guidance to give maximum output. This would definitely help the agency grow.

 

I would suggest you to hire interns from the School of Architect and Planning and give them your office interiors and renovation project. They will adore it and when the work is finished you give them some stipend to encourage them and give a letter of recommendation too.

 

For the staff every junior should work under some experienced-this should be your principle. This will help you attract more clients. Give a descend wage to your employees. Let them feel motivated to come to your office and work. Let the atmosphere be friendly than dictating.

 

 

Give better service that would solve the client’s problems before expecting them to pay you. Let the payment be a pleasure not a burden. They will talk about your service to others .Word of mouth publicity is the most effective Business campaign in the   world till date.

 

 

Regards

V bright Saigal-Brand Doctor ( PG-Advertising7PR-IIMC-Delhi)

C&MA Brand Cliniq

www.cmavoice.webnode.com

Bookstore: www.ivtbookstore.blogspot.com

Call: 91-9313004647 

--
C&MA Brand Consulting
www.cmavoice.webnode.com

Lullaby - A Collection of Poems &Stories

http://www.amazon.com/gp/product/1257908715/ref=ox_sc_act_title_1?ie=UTF8&m=ATVPDKIKX0DER