Dear VBS,
I would like to start an e-commerce portal where I want to sell all stuff including electronic items, game etc. Everyone says e-commerce is the best bet to make money. But, the investment is huge and the time required to build a brand out of this site may be more. Is branding through online ads a sound solution? Please advice.
Sir,
It is nice to hear that many people are coming forward to venture into the e-commerce the new incarnation of the dot com world. Many are successful in the form of revenue but they are bleeding miserably. The only thing happens here is investor’s money going into the well infinitely and there is no sign of any profit in the near future.
But, you can start an e-commerce showroom if you are producing something to sell. This will give you an added advantage of getting more sales. I won’t advice to venture into the e-commerce at this juncture. Because the major players though selling in billion and revenue increased many fold the loss accumulated accordingly.
If any another recession will take place in the next ten years time that will be only because the investment in the e-commerce which doesn’t give any return to the financial institutions those invested in these set up. The business model is poor and returns of the orders, the expenditure to deliver and their supporting service are not encouraging. May be one of the reasons two major players in the Indian market had merged recently. Still they may not be making any profit.
So, I would advise you to produce something and launch an e-commerce portal and sell your own product. This will help you to grow. No Brand magician can help you make profit from the e-commerce at this juncture.
Regards
V bright Saigal – Brand Doctor & Creative Consultant (PG-Advertising
& PR-IIMC-Delhi)
C&MA – Brand Cliniq
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