Dear VBS,
I am running a BTL agency for the last ten years and I am happy with my business. Most of my Business coming from my friendship circle and I found it difficult to expand my business to a new horizon to make it bigger than it is today. What should I do? Please advice.
Sir,
You have been in the market for ten years and getting regular business from your regulars who are your cohorts. Networking is your strength. However, when I had visited your office I noticed many things.
To start with I would like to rate the office.
You have to invest in interiors because media business demands a lot of show. What you see is what you are in the beginning to get some new clients.
Secondly you said you are a BTL agency. I would disagree with you, pardon me for this. Actually, you are an Automobile showroom fabrication company. But, I noticed that many show room designs you have done were copied from man books. This is not your job instead you should have created your own designs which are outstanding. People will ask who has designed it and that is enough for your PR.
The next is your staff. Most of them have just one to two years experience. None will give you any critical task that fetch you money unless you have experienced people. Media is again critical business where a lot of money is invested and a lot of risk is taken. Any failure can be fatal for the clients. There is no room for excuses. This problem I have noticed in a marketing agency I had visited in Delhi. Mostly they hire 1-2 years experienced people to save salary budget - that is detrimental for the company. Such staff has to work under experienced people to get experience and guidance to give maximum output. This would definitely help the agency grow.
I would suggest you to hire interns from the School of Architect and Planning and give them your office interiors and renovation project. They will adore it and when the work is finished you give them some stipend to encourage them and give a letter of recommendation too.
For the staff every junior should work under some experienced-this should be your principle. This will help you attract more clients. Give a descend wage to your employees. Let them feel motivated to come to your office and work. Let the atmosphere be friendly than dictating.
Give better service that would solve the client’s problems before expecting them to pay you. Let the payment be a pleasure not a burden. They will talk about your service to others .Word of mouth publicity is the most effective Business campaign in the world till date.
Regards
V bright Saigal-Brand Doctor ( PG-Advertising7PR-IIMC-Delhi)
C&MA Brand Cliniq
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