I am bored...I mean it. Because seeing so many boring ads
from Indian ad Industry and they make me bore and I loathe the #IndianAd
industry in tot to.
The most boring ads I have seen these days are OLX and Quikr, on bus shelters. I never knew
that so many boring people work in the Indian ad world these days. Yes, talents
might have flown away due to lack of encouragement and office politics and less
money these days.
But, inviting boring and moron people as creative is an
insult to this industry.
Then, came another boring ad-again - bus shelter, Flip cart.
Amul ads copied from American ad by Ulka, you have many to enumerate to feel
shame. When I open Campaign Magazine there is only too much praise on Pandays
and Joshis, another Desi fad.
Why don’t you guys recruit some good guys?
One Piyush Panday and Joshi-s have occupied this industry
and ruined its sheen. These rural Hindi copywriters encouraged Desi writers to
infect the creative department. Now, these PAHAADIS filled the creative world
like mosquitoes. Ruined this industry.
Those were the days, talented people used to grab
advertising position. No more…
V Bright Saigal
Bookstore
