Dear VBS,
I am a retired professional and
want to start a new business. I have some savings, but, many options in front
of me have so many competitors in the market. Many people I have interviewed
are not making a living out of it. So, I decided to start a food outlet that
delivers food to the doorstep. Can you suggest some promotional options I can
choose to improve my business?
Sir,
Food business is a good option.
Demand for food will never go down. What you have to do is a unique category
which others can’t imitate faster and you will have the ability to meet the
demand.
For creating demand you have to
communicate to the right target group and meet their taste.
I would suggest you to start a
plate size big burger…call it as lunch Burger…that would fill the stomach and
low priced. If the prize and taste are attractive none will stop you in the
market/
Now you need promotion.
Since the food business is a
local business you will have to depend on the Local TV channel, the potential
of TV channel to give you image and reach no other medium can deliver.
Social media, on facebook you can
post comments and humor; post food humor as extended posting. Besides all these
you can choose ads on facebook.
Create a loyal community asking
them to like your facebook page for 20% discounts. Ask people to come with a
flavor you can accommodate. Once you launch you should ask feedback, if the
votes are more go ahead with the flavor. Keep on adding more dishes, and more
often come with unique party dishes.
Newspaper inserts with coupon and
SMS with coupon codes will get you more crowd.
Let me know the progress after 6
months.
Regards
V Bright Saigal- brand Doctor and
writer
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