Dear VBS,
I want to start a Real Estate Investment and Marketing Consultancy, but don’t have enough budgets to run a Marketing Campaign. How can I reach the right target group with a limited sum I have to spend on Ads? Please advice.
Sir,
Starting a Realty consulting venture is both challenging and rewarding. In a short span of time you will be able to reach a level which no other field can assure you. But, it has its own ups and downs.
Let us take the Marketing side.
First of all don’t go for SMS, a common practice everyone does, instead start with small display classified ads. It is economic and helps you build good will in the market. Do it for 3 months. Then start FM radio ads. This is again economical and reaches the right target audience as there are many channels competing these days for a penny of the ad budgets. After that you try SMS and Social media to ascertain your presence in the market.
When you take projects from Builders they will demand you MG (Minimum Guarantee) for at least a specific number of flats –sale.. This will cost you much more than you thought of. You need call centers and Marketing people. The salary of a senior sales manager is not less than Rs.60, 000/- + incentives.
If you can hire someone who has proper experience and insight for advising people on realty investment you can mint money. Again you must have at least 5 years experience to try this field because none will take your recommendations unless you have good track record in Realty investment sector.
Let it go like this for a year. Rest of them you can learn while plodding through this tunnel.
Regards
V bright Saigal; - Brand Doctor & Creative Consultant.
C& MA Brand Cliniq
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