Wednesday, March 31, 2021
Press Release
His first poem TEARS AND HOPE has been published by poetry international Washington and won the international quarterfinal in Washington. The poems and short stories also posted on the website for the readers.
In 2010- Savant Books has published his three Poems-in the Savant Anthology- "First Breathe" again in 2017-July-Savant Anthology will publish his two poems.
The novels are LONDON MARSHALL-I a mainstream novel and BEHIND TE FULL MOON romance and CONSCRIPT MEMORIAL mystery respectively in the coming years, one each. THE PHILOSOPHY OF GOVERNANCE a non-fiction is already available in the bookstore.
LONDON MARSHALL-I narrates the story of the FBI agent lost in the darkness of suspense and the corrupt system. But how many men and women know the bitter reality behind the curtain of the real politics played the game behind the episode?
As the reader opens the pages appears Marshall- the FBI agent fighting against a secret gang after his life... The villain character Mohanty the Minister. The latter loot the system while the former represents the suffering public. Mr. Bedi a poor government employee always struggles with poverty to meet two ends.
The political bosses always found ways to escape. Politicians, Executives, and Judiciary create nexus and its access to Mafia rules as a covert government.
The police charge false cases against the poor in order to mint money and silence the public. While the rulers basking in the mansion the ruled sleeping in the street without food.
Another victim Pacheni who defects the network found died in the river in mysterious circumstances. Neha the other challenger lost her job as her bank went bankrupt due to political interference.
Will Marshall discover the true culprit behind the scene?
The fight between the corrupted and the anti corrupts ends up in the latter's defeat. But surprisingly the time defeated the corrupted. One fine morning the trial of time leads a revolution in the human mind.
When his wife dies due to an unknown disease the minister repent and as penance, he surrenders everything to the future and walks out of life. A hot chilly suspense drama keeps the reader anxious throughout the story.
Finally, a straw of evidence appears somewhere.
About the Author
V Bright Saigal, an India born American writer. (English Poet, English Novelist, English Screenwriter & English Film Director and) He is now a fundraiser for Hollywood Film projects. His humble beginning and the journey was more of a " Road Less Walked" - Short Story or a Novel, one can say. He is an alumnus of INDIAN INSTITUTE OF MASS COMMUNICATION Asia's best in its kind. At present, he is working as a Marketing Communication & Creative-Consultant. In India, he has not got any recognition or opportunities, but in the West, he was adored as a Poet, and a talented writer and his stories have got an immense ovation from different regions. It is Barbara Watkins an America novelist who had noted his talent and encouraged him to write. Followed by Dr. Zachary Oliver an American Editor had selected some of his Poems and published in an Anthology First Breathe. His debut Novel "LONDON MARSHALL" will be launched soon...followed by a long list of the novels will be in the market...every season...
Novel- ISBN-ISBN: 9781549661341
Sunday, December 25, 2016
Marketing Fitness Center to increase revenue
Marketing Fitness Center to increase revenue
Many fitness centers are
mushrooming across the cities along with the increased disposable income; many
of us land at the lobby of one of them where our budget fits, and start to work
out. But, the fact is many of these boutiques are not making enough money to
survive. The reasons are plenty, but the prominent threat they face is
competition and there is nothing special to offer in a fitness center. Most of
the woman reaches there for reducing weight while males are there to build
muscles. Both tasks are challenging and most of the fitness centers offer all
these.
Marketing and promotion of a
fitness center should be tactical and one should look at social media to market
these firms. There are plenty of reasons, and one of them is local clientele,
fitness centers get local clients only not anyone far from the city comes
unless it is famous for status and class or unique service none else offers.
First of all, as a marketing
strategy, the fitness center should decide a class for themselves and for the
institution and offer admission only those who fit in that class. Pricing
should again suit that class and culture. Some members will find the low price
for less quality and standard. Especially fitness centers are five-star
businesses. One should market and communicate to the local potential members
with offers that would motivate them to come to your center can be for
networking, and meeting high-class people; this is alluring. The trainers and
other members, even the people sitting at the cash counter and lobby should be
sophisticated enough to relate the institution's culture and member's class. If
both are at par with each other you can fill your fitness center with more
members and it will grow with friends and other networks of your member slowly.
Content and communication should
convey the culture and the energy of the fitness center. Social media platforms
can play the vital role than the print and outdoor media. When selecting
fitness center people never go for distance but class, convenience, besides the
culture of the company,
Content, tone, and media
platforms play the vital role in getting attention and penetration for the
marketing promotion activities for any local business like Gym, Pool, Spa and
all.
V Bright Saigal-:
Consultant-Marketing Communication and Branding & English Scriptwriter.
Bookstore: www.ivtbookstore.blogspot.com
Sunday, September 25, 2016
How can a low budget client/product create an effective and impressive Brand - in an affordable way?
You have
launched a shoe making company and designed many new trendy models of shoes
which fit the young generation, but the youngsters are after the global Brands
and your shoes are not hot for them, how can you make your Shoes a reputed
and recognized Brand in the Market? A serious question you may ask...!
Today,
many entrepreneurs are venturing into new business models than appearing for
repeated interviews for a job these days, the trend is changing and new
companies are appearing and manufacturing many products. However, when it comes
to creating a Brand identity that is hot and inviting, creating more and more
demands from the customers are a herculean task unless you have hired a reputed
Branding Company to do your Branding job in a logical and scientific manner.
First of
all, let us see what is a Brand, I would say, what your brand can promise? Why
should someone pay you...when they have plenty of choice in the market?
Questions are many....
You need
a step by step approach... to build a Brand identity...
To give a
memorable brand name; first of all remember that it won't cost much..Sit with
your friends, family members, and well-wishers, and marketing people, then pick
some elements of the best features of your product...it may be colors or different
shades match the trending styles, changes, high-profile look, durability or you
may be able to sell the same quality of the major brands at a less cost, Then
pick it up and yell...Yes, it can be the trendy design that appeals the
youngsters and elders alike, boast it, whatever may be...
It can
again be durability, style, affordability with top quality and genuine leather
...like something you have to highlight for which the customer love to pay for.
None wants to try similar features already in the market for the same price...
For
example , I am the customer of Raymonds and Woodland. My loyalty to these
Brands is style and durability. They give me value for money and they advertise
filling emotional attributes and utility.
Now, we
have to get a logo designed, with the proper color scheme that appeals your
target group...and make sure that your communication is in tandem with a
quality of your raw material...make sure that your product claims are met, the
customers are smart to detect lies. Choose well the fonts that communicate your
Brand Philosophy, it can be cool, hot, horror - like Harry potter- please
remember, the Crime thriller fonts are different from romantic fonts...every
font has a link to some kind of emotion and feelings...
Followed
by choosing a color scheme, and filling it with your marketing material are
required, Carry bags, Brochures, Danglers, and Flyers ..which would
appeal your target audience should need it.
Now, the
communication module and platforms,
Every
Brand needs a story to tell and entertain...connect with the consumer...
After
that, design a communication channel and message, for Print ads, Electronic
media, and Social media...the engaging message will do wonder...make sure that
your message is precise and to the point, besides entertaining and
intelligent...none want to read a boring ad in the magazine..something very
common these days, copied ads are filled in the Indian Market and the content
on the social media platforms that repeats hundred times for SEO bores
everyone...it bored your potential customers, believe me. Repetition may be
good for Search engines to find you when they crawl, but, it will bore your
intelligent and sensitive costumes...they need something new like you order
different dishes for your lunch and dinner...heart needs fresh messages that
mesmerize...robots don't..so SEO strategy is good but take the liking of your
customers...first.
Now you
have Created an identity, and we want the customers to talk about your Brand,
and we need repeat purchase for organic growth, for which you will need
something they like in the product they use...let your design and durability
talk, don't be a miser...be cozy...shoes are the part of social status, either
in the college or in the office, they are looked at, adds value when one
appears for an interview, become part of one's personality and appearance; that
would make an impression, add more elements into these areas... word of mouth
advertising has more impact , especially in today's democratized social
media...
The
frequency of communication and the helping model communication will be
appealing on social media, just don't go there to ask "buy my stuff".
Create slogans that people love to read and talk about...
Launch
fresh models every six months, that would give you to give a fresh
communication opportunity and ask the people to come again to try...and
try again.
V Bright
Saigal- Brand Consultant & Brand Doctor - Creative English
Scriptwriter
Bookstore
: www.ivtbookstore.blogspot.com
Website: www.cmavoice.webnode.com
Call-:
91-9654069117
E-mail: cmamedialab@gmail.com
Films : www.creativesaigal3.blogspot.com
Monday, May 9, 2016
As a post-retirement plan I want to launch a milk marketing or sales outlet.
Dear VBS,
I am going to retire, I have some savings too, as a
post-retirement plan I want to launch a milk marketing or sales outlet. How can
I promote my business? Please, advice.
Sir,
First of all, I don’t have any idea in which city you live
in. I am not going to give you any city specific information, instead, I will
give you generic tips that you may find useful.
First, of you should know that the milk business does not
give that much margin to survive unless you have a mass clientele. Many
city-based milk marketing companies are owned completely or partially by the
government. You won’t have such big network and Milk marketing is a time-bound
business as the product is coming under perishables.
Freezing cost you more.
What about pure cow milk? Many customers really are looking
for. What about you rear some milking cows and deliver fresh milk against
orders. This will do wonder from udder to doorstep slogan will give boost and
you will grow faster. Most probably the homes having children will give you
more business.
Advertising in the nearest cinema Halls and cable TV
operators can also help you out. Newspaper insert and slowly expanding your
network to many colonies with the help of a small call center will do wonder.
Regards
V Bright Saigal- Brand Doctor- & Creative Consultant
Buy Books on www.ivtbookstore.blogpsot.com
Saturday, March 12, 2016
I am a retired professional and want to start a new business.
Dear VBS,
I am a retired professional and
want to start a new business. I have some savings, but, many options in front
of me have so many competitors in the market. Many people I have interviewed
are not making a living out of it. So, I decided to start a food outlet that
delivers food to the doorstep. Can you suggest some promotional options I can
choose to improve my business?
Sir,
Food business is a good option.
Demand for food will never go down. What you have to do is a unique category
which others can’t imitate faster and you will have the ability to meet the
demand.
For creating demand you have to
communicate to the right target group and meet their taste.
I would suggest you to start a
plate size big burger…call it as lunch Burger…that would fill the stomach and
low priced. If the prize and taste are attractive none will stop you in the
market/
Now you need promotion.
Since the food business is a
local business you will have to depend on the Local TV channel, the potential
of TV channel to give you image and reach no other medium can deliver.
Social media, on facebook you can
post comments and humor; post food humor as extended posting. Besides all these
you can choose ads on facebook.
Create a loyal community asking
them to like your facebook page for 20% discounts. Ask people to come with a
flavor you can accommodate. Once you launch you should ask feedback, if the
votes are more go ahead with the flavor. Keep on adding more dishes, and more
often come with unique party dishes.
Newspaper inserts with coupon and
SMS with coupon codes will get you more crowd.
Let me know the progress after 6
months.
Regards
V Bright Saigal- brand Doctor and
writer
Buy books- www.ivtbookstore.blogpsot.com
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