A Brand should be an icon and it
should offer value to the customer.
Then he will pay his hard earned money to buy it and go for repeat purchase.
The best Brand which has been properly promote today is still “Dove Soap” , but
still I don’t understand why the days of creativity in Indian advertising is
receding and becoming a form of joke. Something like “Hum He Hero Honda”, and “Love
this Car and it will Love you back” are cheap creative of the day. Ad- Pandit
or Ad-Gurus may disagree with me. The real Creative lost its presence in Indian
Advertising. Mahindra’s “Rise” slogan is
yet a new turn, though The Qualis Logo needs a little change.
V Bright Saigal – Brand
Consultant & Creative writer (C&MA –Brand Consulting)
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