They had to market Listerine as a cosmetic /dental product like Toothpaste than a typical Medial product. According to me, it failed to penetrate into the common person’s home though it is affordable and priced well. Shift Listerine from Medical shops to the grocery shops in the cities and distribute even in the villages.
Children's dental hygiene should be the Positioning it required.
Today only dentists and the people visit them are aware of the product though the people looking for a solution that can solve mouth odor problems. Moreover, we can promote the Brand amongst the smokers and Tobacco chewers.
V Bright Saigal
Children's dental hygiene should be the Positioning it required.
Today only dentists and the people visit them are aware of the product though the people looking for a solution that can solve mouth odor problems. Moreover, we can promote the Brand amongst the smokers and Tobacco chewers.
V Bright Saigal
Creativesaigal.blogpdot.com
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