According to 4Ping, the Market size of oral hygiene product is Rs. 45 as compared to Rs. 2800 Cr. in the US. This calculation is a bit biased.
It is better to expand market size through marketing strategy. The figure given is just city based. According to me in a country like India a billion population and negligence in oral hygiene has potential for more sales. At least 60% of the Indian population is a potential target.
Door to door awareness marketing can be a solution. Again, the argument about therapeutic product category -Listerine is included in this category, so that marketing Listerine not like cosmetic products. Fine, but the argument has no standing.
You do not advertise the product; instead, create a brilliant awareness Press and TV campaign on oral Hygiene that is Sponsored by Listerine will do wonder.
V Bright Saigal
creativesaigal.blogspot.com
It is better to expand market size through marketing strategy. The figure given is just city based. According to me in a country like India a billion population and negligence in oral hygiene has potential for more sales. At least 60% of the Indian population is a potential target.
Door to door awareness marketing can be a solution. Again, the argument about therapeutic product category -Listerine is included in this category, so that marketing Listerine not like cosmetic products. Fine, but the argument has no standing.
You do not advertise the product; instead, create a brilliant awareness Press and TV campaign on oral Hygiene that is Sponsored by Listerine will do wonder.
V Bright Saigal
creativesaigal.blogspot.com
No comments:
Post a Comment