Traditional ads we carry every year but not getting enough students.

Dear VBS,

 

Our Management Institute wants to create an Ad campaign. Traditional ads we carry every year but not getting enough students. We are an animation institute. Our Competitors have enough students to sustain. What to do?

 

Sir,

Animation is one of the fields which students can rely on these days because of its job and career prospective are good.

The basic problem is to communicate them in such a way that they will be convinced to choose a career in this field. Moreover Animation is a field one should be very creative and it demands aesthetic sense. It is not everyone’s cup of tea. Having a graduation certificate is not enough to survive in this field and get established.

 

Let us take the communication part.

 

I would like to divide your campaign into two parts.

1.      Targeting the students who are artistic and creative.

2.      Convince them / communicate to them highlighting the career prospective in this field.

3.      Tell them your institute is Pioneer in this field-

 

Arrange free workshops for the school students and run art competitions every year. Give out materials and ask them to come with some Creative they want to express on a given theme.

 

Now, you have related or linked with them. Do it for different schools throughout the year until you have collected enough data.

 

Now, once the examination over send them messages about the career prospective in Animation field and offer them some discounts and counseling in case they have participated in your programs earlier- in any competition or in any workshops.

 

E-mail them more details and run pre-admission session.

 

Branding:

 

Ads –especially prints and Radio - on FM- to be created once the Board exams finished. Give the ads wherever students are available. Geographic boundary doesn’t matter.

 

You can also offer week end courses for the schools at an affordable rate: this will help you connect with them at an early age and once they complete the Board exam, in case they choose Animation as a career they will come to your institute.

  

Regular update on faceook and competition will do wonder. Your job is to help the students by doing this to create them as your future prospect.

 

SMS – them; in case you run a workshop for the students in your institute…charge a small/nominal fee. Actually these workshops are marketing tools.

 

Regularly MMS them the best Animation film or projects done by your students and also post them on YouTube and your fan pages.

Creating a base is a tedious job as your course is not for everyone. Some pre-qualification like

Talent and artistic sense are mandatory.

 

 

Do it though out the year.

 

Regards

V Bright Saigal – Brand Doctor and Creative Consultant (PG-Advertising &PR)

 

C&MA Brand Cliniq

www.cmavoice.webnode.com

91-9313004647

Bookstore: www.ivtbooks.blogspot.com

 

 

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C&MA Brand Consulting
www.cmavoice.webnode.com

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