When the campus interview takes place many of them are getting rejected

Dear VBS, confidence.

 

 

We are a Management Institute having many students who are studious and highly ambitious. However, when the campus interview takes place many of them are getting rejected. When we had interacted with the recruiters we were informed that they are poor in communication. The image of the institute is tarnished both in front of the students and the potential students and in front of the recruiters. How can we solve this problem? Please advice.

 

 

Sir,

 You must have a good curricula and reputed teachers to impart knowledge, but, when I had visited your institute I found that the students were /are poor in English Communication something detrimental for their carrier. In a management institute the students are expected a better standard of communication skill always. Unfortunately your students are not educated in high profile English medium schools nor do they have any exposure to the management profession’s requirements of the day.

 

Now, we have to go for a Re-Branding task.

 

1.      First of all introduce English course for the students. You may find it difficult/absurd but a necessity today to re-Brand. The attributes which are missing to be replaced.

2.      Classes – 1-3 months Basic English

3.      Classes – 3 -6 months writing

4.      6-9 months- speaking

5.      Te last 3 months – Business and Management vocabulary.

Make sure the classes are conducted at least 2 days in a week for 75 minutes. The methodology suggested is Presentation model…vocabulary, grammar and communication. Make them speak in the class.

 

Last one month you should introduce Business English Communication to boost their fluency and confidence level. Conduct Mock interview sessions and GDs.

 

Once they are trough, you can invite the recruiters to the campus for interview. They will perform.

The image of the Institute will improve and the students will get better placements as well. Please remember, management is an elite profession and the students and the teachers should meet the expectation of the market, something they are failed to do till date.

When you do it and make it work for one time the Re-Branding of the institute is done and good companies will show up.

 

Regards

V Bright Saigal- brand Doctor and Creative Consultant9 PG- Advertising& PR- IIMC -Delhi)

C7Ma – Brand Cliniq

www.cmavoice.webnode.com

Bookstore: www.ivtbooksotre.blogspot.com   E-mail your questions: vbrightsaigal@gmail.com

 

 

 

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C&MA Brand Consulting
www.cmavoice.webnode.com

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