IVT GLOBAL NEWS AGENCY: We are launching a Tourism Magazine, but so far we couldn't manage to get ads for the Magazine.

Tuesday, April 8, 2014

We are launching a Tourism Magazine, but so far we couldn't manage to get ads for the Magazine.

Dear VBS,

We are launching a Tourism Magazine, but so far we couldn’t manage to get ads for the Magazine. Could you please guide us?

Sir,

Print Media is struggling and the industry is in a very bad shape. And you have launched a niche magazine which is competing with the established brands Like “Lonely Planet”. Many media houses and Book sellers have pulled down their shutter with the emergence of the online media- the future of the future.

I would suggest you to focus on the content. Add the important brief information of the strategic locations –of tourism spots and reserve the face page for the content.

The back page you start a classified section. The way TOI and HT doing these days. 90% of their revenue now comes from Real estate and classifieds.

Every page can carry 12 visiting card size ads for which you can charge Rs.700/- each- total page will give you Rs.8400/- revenue. If the tooltip ads in the Magazine are around 20 pages- for example – you will earn Rs.1 lac.

This would help you to float in the market and survive till the circulation and readership catches up to invite the big brands to consider you to give their ads.

Till then go like this.

Contents:

1. Tourist places –locations

2. Eateries

3. Travel info.

4. Travel agencies

5. Hotels

6. Inns

Sales and other events to be added. It should be monthly information packed Magazine that would be a guide for the Foreigners and other visitors.

Regards

V Bright Saigal- Brand Doctor & Creative consultant (PG- Advertising7 PR-IIMC –Delhi0

C& MA Brand Cliniq