IVT GLOBAL NEWS AGENCY: My Brand is not doing well in Delhi Market

Monday, March 31, 2014

My Brand is not doing well in Delhi Market

Dear VB,

I am running business of manufacturing and selling digestive tables called ABC –Goli. The product has been doing well in West Bengal and Assam, but recently I launched it in Delhi after leaving the family venture. In Delhi, the product is not sold well and I am at loss.How can I catch with the trend of the new Market? Please advice...

Sir,

I have received your packet by mail sent by you as per my request. Because I wanted see the product.Along with the product I received dangles and packaging you use these days.

First of all I have tried to eat a few tables. The taste and aroma were good to attract any customer. However, the problems are many. When I kept the product in open air for a day I found the tablet was melting down and becoming sticky. No customer will like it. It may create concern of its hygiene side in any customer’s mind for sure.

Secondly the packaging was not attractive, no middle class will find it attractive and the others will simply avoid it. I am sure.

Finally, the danglers and the other marketing material were sub-standard, in designing and presentation. I would suggest an over total re-engineering for this Brand’s rejuvenation.

Re-design the Marketing material required. Brilliant colors and Art direction are minatory.

The packaging, I would suggest either go for blister packing if you want to continue the product in round size of today or else, create a new product style –like round single tablet –pressed in die-mold. Then, go for pouches-again get the pouches designed in a very attractive way, if possible- metallic material can be used to make it more hygienic.

The start with-

Some radio ads in FM channels and go for some Outdoor. Don’t go for TV ads.

The product should be positioned as “A Tablet Help Boost Digestion”

Brand statement- “Boost Digestion – Any Age –Any One”

Danglers hang at every possible outlets.outlets. Distribute some fliers too.

Let it go like this for six months.

Regards

V bright Saigal – Brand Doctor& Creative Consultant (PG- Adverting &PR-IIMC-Delhi_

C&MA Brand Cliniq

www.cmavoice.webnode.com

Send Questions to: vbrightsaigal@gmail.com

Call for appointment: 91-9313004647