Dear V BS,
I have a Product, a Hair Oil that would remove the problems of hair graying, hair fall and other problems. I have been marketing it through the outlets offering them good incentives and doing well. But, the brand is not growing as a repudiated Brand. There are many brands in the market. How can I give it a boost? Please advice.
Sir,
I have seen the product you sent to me and I would like confess that testing this product will take at least six months trial on selected candidates who are interested to participate in this test. Unfortunately one bottle of oil will not be sufficient and the time taken to test the product may not be at your convenience and expectations.
Still, I would like to enumerate a few tips that would help you to give hype for your product to help plunge in to the Brand level.
1. Brand to be familiar with the end consumer.
2. Brand features and USP would be properly communicated.
3. Brand attributes to be outstanding if it is there or you have to create some.
4. Brands should have a logo-and a Brand statement to retain an identity.
5. Brands should be visible everywhere where the end consumer will search for the similar products.
6. Brand must be available in the nearest outlets of the consumer.
7. Brand should be communicated properly and effectively so tat people come to know about it.
Now, ask yourself how many of the above mentioned parameters you met and you have to meet.
1. Brand familiarity needs trial of the products. Either give it for free or a discounted rate.
2. Brand features – see which attributes are rare in your product and high light it.
3. The product should be complaint free.
4. Get a logo designed and color scheme selected and create bottle and packaging with them.
5. POP and danglers...Radio ads will help in Brand familiarity.
6. Boost distribution through the existing or the new distributors.
7. Create an advertising campaign if possible and make sure they are relayed in different channels and media where your potential target audience is crowded.
Regards
V Bright Saigal –Brand Doctor and Creative Consultant
C7MA Brand Cliniq
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